Shisa
Shisa
Shisa
2023
2023
2023
Visual identity, packaging design
Visual identity, packaging design
Visual identity, packaging design
School project, Restaurant
School project, Restaurant
School project, Restaurant
Project description
Project description
Project description
Visual identity and package design for the fictional restaurant Shisa izakaya.
Shisa brings the food culture of the tropical Japanese island of Okinawa to Oslo, Norway. Shisa has focus on serving authentic food and drinks in a culturally rich atmosphere!
In addition to serving food and drinks at the restaurant, Shisa distributes Okinawan delicates like Shinsuko salt cookies, Sata andagi donuts, and beni-imo sweet potato tarts.
Visual identity and package design for the fictional restaurant Shisa izakaya.
Shisa brings the food culture of the tropical Japanese island of Okinawa to Oslo, Norway. Shisa has focus on serving authentic food and drinks in a culturally rich atmosphere!
In addition to serving food and drinks at the restaurant, Shisa distributes Okinawan delicates like Shinsuko salt cookies, Sata andagi donuts, and beni-imo sweet potato tarts.
Visual identity and package design for the fictional restaurant Shisa izakaya.
Shisa brings the food culture of the tropical Japanese island of Okinawa to Oslo, Norway. Shisa has focus on serving authentic food and drinks in a culturally rich atmosphere!
In addition to serving food and drinks at the restaurant, Shisa distributes Okinawan delicates like Shinsuko salt cookies, Sata andagi donuts, and beni-imo sweet potato tarts.
Logo
Logo
The inspiration behind the name and logo is the traditional guardian figure shisa. The shisa originates from Okinawa mythology, resembling a cross between a lion and a dog. Shisa statues are commonly placed on rooftops and at entrances of homes and buildings to ward off evil spirits and bring protection.
The inspiration behind the name and logo is the traditional guardian figure shisa. The shisa originates from Okinawa mythology, resembling a cross between a lion and a dog. Shisa statues are commonly placed on rooftops and at entrances of homes and buildings to ward off evil spirits and bring protection.
Colors
Colors
Colors
The color palette draws inspiration from the nature, sub-tropical climate and unique culture of Okinawa.
The color palette draws inspiration from the nature, sub-tropical climate and unique culture of Okinawa.
The color palette draws inspiration from the nature, sub-tropical climate and unique culture of Okinawa.
Menus
Menus
Packaging
Packaging
Menus
Logo
The logo uses the famous landmark and Buddhist temple “Kinkaku-ji” as its symbol. Inside of the symbol Kyoto is written in the Japanese written language kanji.
The typography has a classic look that is reminiscent of the forms used in Japanese art and architecture.
The halfcircle ties the elements of the logo together and symbolizes the rising sun of Japan.
The club has a primary, marker and typographic logo.