Åshiro Outdoor Cafe
Åshiro Outdoor Cafe
Åshiro Outdoor Cafe
2025
2025
Visual identity
Visual identity
Cafe
Cafe
Project description
Project description
Project description
Åshiro is a cafe in Okinawa, Japan that brings together Norwegian and Okinawan culture through Norwegian waffles and a stunning view of the island’s blue ocean. The visual identity reflects this cultural connection while capturing the cafe’s warm, welcoming, and family friendly atmosphere.
Åshiro is a cafe in Okinawa, Japan that brings together Norwegian and Okinawan culture through Norwegian waffles and a stunning view of the island’s blue ocean. The visual identity reflects this cultural connection while capturing the cafe’s warm, welcoming, and family friendly atmosphere.
Logo
Logo
Logo
The Åshiro logo uses the Norwegian letter “Å” to reinterpret the Okinawan family name “Oshiro", creating a visual link between the cafe’s origins and cultural inspiration.
The Åshiro logo uses the Norwegian letter “Å” to reinterpret the Okinawan family name “Oshiro", creating a visual link between the cafe’s origins and cultural inspiration.
The Åshiro logo uses the Norwegian letter “Å” to reinterpret the Okinawan family name “Oshiro", creating a visual link between the cafe´s origins and cultural inspiration.
Colors
Colors
Colors
Åshiro's color palette is inspired by the ocean and surrounding nature in both Okinawa and Norway. The palette has a natural and balanced expression that symbolizes the cafe's view and calm atmosphere.
Åshiro's color palette is inspired by the ocean and surrounding nature in both Okinawa and Norway. The palette has a natural and balanced expression that symbolizes the cafe's view and calm atmosphere.
Åshiro's color palette is inspired by the ocean and surrounding nature in both Okinawa and Norway. The palette has a natural and balanced expression that symbolizes the cafe's view and calm atmosphere.
Social Media
Social Media
The cafe’s social media take use of the mascot, photography, and visual elements to communicate information and showcase what the cafe offers. Creative and distinctive calendar posts are used to present each month’s schedule in an engaging way. Scenic photography is featured in opening posts to highlight the cafe’s unique location and atmosphere, while clearly informing customers of the daily opening and closing hours.
The Åshiro logo depicts the Norwegian letter “Å” where the circle is inspired by the symbol of the Okinawa flag. The shape is soft, friendly and gives a welcoming expression.
The name of the cafe, “Åshiro café & view” is written with an elegant serif that creates a nice contrast to the soft logo shape. Below the text “Åshiro café & view” is the name “Åshiro” written in the Japanese script, katakana, to make it more accessible to Japanese guests.
Mascot
Mascot
Vaffe is Åshiros mascot, inspired by the Norwegian traditional
heart-shaped waffles that they serve.
Vaffe is soft and warm, welcoming everyone
he meets and bringing a piece of Norway to Okinawa.
The mascot has a central role in the identity and branding to convey the family friendly feel of the cafe.
Vaffe is Åshiros mascot, inspired by the Norwegian traditional heart-shaped waffles that they serve. Vaffe is soft and warm, welcoming everyone he meets and bringing a piece of Norway to Okinawa.
The mascot has a central role in the identity and branding to convey the family friendly feel of the cafe.
Mascot
Mascot
Vaffe is Åshiros mascot, inspired by the Norwegian traditional heart-shaped waffles that they serve. Vaffe is soft and warm, welcoming everyone he meets and bringing a piece of Norway to Okinawa.The mascot has a sentral role in the identity and branding to convey the family friendly feel of the cafe.
Social Media
Social Media
The cafe’s social media take use of the mascot, photography, and visual elements to communicate information and showcase what the cafe offers. Creative and distinctive calendar posts are used to present each month’s schedule in an engaging way. Scenic photography is featured in opening posts to highlight the café’s unique location and atmosphere, while clearly informing customers of the daily opening and closing hours.